Ford Pro System
How Does Ford Pro Help Business Operators?
Ford Pro helps fleet operators increase uptime (the time in which their vehicles are available and in transit) and thereby reduce ownership costs. As the first system of its kind among automakers, it began as a component of the Ford+ plan, the aim of which is to optimize growth and create value by building an always-on relationship with customers. There are two notable versions of Ford Pro: Ford Pro Telematics Essentials, which is free, and Ford Pro Telematics, which requires a paid subscription.
Ford Pro Telematics Essentials offers easy-to-read data, including vehicle health/condition and status alerts (to help plan downtime for maintenance) and tracking of planned maintenance. Ford Pro Telematics, on the other hand, is offered for $20 per month and bundles the same features from Essentials along with GPS fleet tracking, recording of concerning driver behavior patterns (like aggressive braking and acceleration), fuel efficiency data (which also includes an analysis on idling and other forms of waste), the Ford Pro Telematics Drive app, and non-Ford vehicle support services.
The Four Pillars of Ford Pro
Ford Pro covers all Ford Pro Vehicles, which includes the full lineup of Ford commercial trucks and vans of every powertrain type (combustion-engine, hybrid, and full electric). Each model can be readily upfitted to meet the specific needs of individual businesses. The four pillars of Ford Pro are as follows:
1. Ford Pro Charging: Provides solutions for home, public, and depot charging for customers making the switch to electric fleet vehicles (which are becoming increasingly popular owing to the all-new Ford E-Transit van).
2. Ford Pro Intelligence: Includes cloud-based digital services that allow customers to better manage and maintain their fleets.
3. Ford Pro Services Elite: Suggests a network of large-bay, commercial-focused service hubs with extended hours and rapid turnaround in the U.S. By 2025, Ford Pro Services Elite will introduce 1,200 mobile service vehicles to meet customers where they are and get them back to work quickly.
4. Ford Pro Financing: Offers simplified financing solutions for vehicles, services, and EV charging to make fleet management as simple and stress-free as possible.